Campaigns that connect.
Every great campaign starts with one idea. The magic is carrying it through every detail, from the first impression to the last touchpoint.
Stirring up something people remember.
For a prospect campaign targeting a retail paint company, I developed a personalized direct mail marketing concept inspired by the familiar tools and visual language of paint.
The idea carried through the entire experience. A custom-designed package featured paint-inspired imagery and personalized messaging, while an actual paint stir stick was laser engraved with each prospect’s name.
Even the copy became part of the concept, creating an unexpected connection between the recipient, the medium and the message.
From concept and copywriting through personalization, packaging and production, I carried the idea through every detail to create a direct marketing piece designed to stand out and start a conversation.
Concept Development · Copywriting · Direct Marketing · Personalization · Design + Packaging · Production
The strongest brand ideas don’t just look connected. They feel connected.
Boots, bling and a brand worth celebrating.
For Allegra Marketing Services’ 21st anniversary, I created “Boots & Bling,” a concept inspired by the event’s setting at the Kentucky Derby Museum. It celebrated the company’s two women co-owners and its Louisville roots in one playful theme.
The strategy was simple. Don’t tell clients what you can do. Show them.
Invitations, packaging, event materials, digital communications and on-site visuals featured denim fabric, metallic stocks, custom die cuts and other specialty techniques. Each piece became a hands-on demonstration of Allegra’s craftsmanship.
From concept through launch, I led the creative direction and managed design, production, vendors and execution. The celebration generated repeat business, new client inquiries and local media coverage, all from a single event.
Creative Concept · Event Branding · Print Design · Specialty Production · Digital Communications · Packaging · Vendor Management · On-Site Experience
The best way to show what a brand can do is to put it in people’s hands.
